Management Information

Vision and Mission

Our corporate vision is to "BE THE SUN"—to be a positive force that brings a significant impact to the world, like the sun. With this vision, our mission is to continue creating inventions that brighten the world. We are constantly striving to maximize happiness and minimize sorrow worldwide through our business management and continuous venture creation.

dely's Retail Digital Platform

We operate a "Retail Digital Platform" business that aims to maximize mutual benefits by enhancing marketing efficiency for companies and redistributing the resulting profits to users. This is achieved through reward marketing, a method where rewards are granted to users based on successful outcomes.

The "Retail Digital Platform" business is broadly divided into two segments: the "Media (Awareness) Domain" and the "Purchase (Sales Promotion) Domain." In the "Media (Awareness) Domain," we provide lifestyle content to raise awareness and interest in clients' products and services, along with advertising placements that support their marketing efforts. Building upon a strong user base established through these activities, we engage in "Purchase (Sales Promotion) Domain" operations, where we use reward marketing that directly drives purchases by offering point rewards to users. Services under this domain include "Kurashiru," "Kurashiru Reward," and "Kurashiru Job." Additionally, we operate "LIVEwith," which identifies and supports streamers on live streaming platforms such as TikTok LIVE, Pococha, and IRIAM.

For more details on each service, click here.

Challenges Solved for Clients/Revenue Model

Through the Retail Digital Platform business, we aim to comprehensively address the challenges of "customer acquisition," "labor shortages," and "digital transformation (DX)" faced by food, beverage, daily goods manufacturers, and other retail-related companies by leveraging our strong user base and reward marketing. Our revenue model includes advertising revenue, performance-based charges, and premium user subscriptions to "Kurashiru."

Through our Kurashiru-related services, we collect user behavior data (such as location and purchasing information). By utilizing this data, we strive to lead the way in DX, providing highly efficient reward marketing that directly drives purchases to manufacturers and retail companies, offering a competitive edge in digital innovation.